A strategic approach
that elevates brands
We dive deep into our client’s needs and follow a structured process that helps them accomplish their strategic goals though design.
Contact
Services
BRAND
Brand Strategy
Logo & Identity
Style Guides
Voice & Tone
Brand Research
SPACE DESIGN
Concept Development
Office
Retails Store
CONTENT
Product Photography
Set Design
Photography Art Direction
Photography Campaign Strategy
Our Process
01
Discovery
The discovery process starts with an initial meeting that can be in person or over the phone. During this meeting we learn about the client’s company and talk them through our work process. Afterwards, the client fills a brand questionnaire to help us learn more about their company and design needs.
Backbone Studios gives a branding presentation to the client in order to discover the brand personality, values and essence of the brand. This is a collaborative work done alongside the client. Based on the personality defined previously, our team starts the research and discovery phase, looking for graphic benchmarks and learning more about the industry.
02
Conceptualization
After the discovery phase is finished, we create strategy document that fits your brand’s unique voice, ideal client, brand words and style.
We use the strategy as a reference to start working on concept development. After creating multiple concept options, our client picks the strongest one, and we move forward in that direction.
03
Creation
Once a concept is approved, we’ll revise until it’s just right. Furthermore, we create the content necessary for your brand. We create, present, and iterate until all deliverables are ready for launch.